New Year’s Daily Marketing Plan Strategies Made Easy

Here we are, where we were last year and the year before and where we will be next year. I know that’s a mouthful but it’s true!

Every year at this time we take a look back to the past year and see how we can make this year better. Even if last year was a great year, we can also do it better this year. Or different anyway.

I want to share with you some simple daily strategies that you can use starting right now to get your business off on the right foot this year.

Don’t over complicate it. Keep it simple.

It’s not unusual for us to get in to overwhelm. This can be true especially if you are a creative type with all kinds of wonderful ideas running through your head. Maybe it’s the details that get to you.

If you are a detail person you may get into overwhelm because you see all those things that need to get done and what to focus on first.

I believe for the most part this is more a women’s issue than a man’s. Most men I know don’t get so caught up in the details. Is it a girl thing?

Let’s address the time issue. As you well know, time is a non-renewable resource. Once it’s gone, it’s gone and it isn’t coming back. There are 2 different ways to use time:

1. Investing Time

2. Spending Time

Spending time is playing around on Facebook or Twitter. Although we get clients from social media unless it’s very focused business building time, it’s simply time spent.

Hopefully, you are making connections with people and transforming those connections into a growing number of clients. If you do this systematically and it’s paying off for you, then this is investing time.

You need a structure, you need systems and you need an outline. After you have that in place you can go fill in the details and the ‘how to’s.

I suggest you start first with how much money you want to make this year. What is your Bold Money Goal?

And this doesn’t have to be for the year. I would suggest you make it more short term. Anywhere from 30 day to 60 days would work fine.

When you set this number I want you to stretch beyond what is comfortable for you. I don’t want it to be crazy either, a number that is just too far out of reach, at least for you right now.

Now you have your number so you are ready for your next step.

I want you to make 3 ‘opportunity’ calls per day. This is part of your structure. These calls are to ask someone about a possible joint venture, set up a speaking engagement or interviewing someone for a teleseminar. You want to be proactive here and make those calls. Don’t sit around waiting for people to contact you.

Next step is setting up ‘strategy’ sessions to speak to possible clients. Make 3 of these a day. You might call them ‘connecting calls’. Who have you met at a networking event or a conference? Who can you follow up with? What about people you talked to months ago but they didn’t hire you then. Call them back and see how they are doing.

That’s 6 calls per day and you’ll probably get voice mail most of the time. I suggest you track your calls. Who you talked to, who you left a voice mail for and need to follow up etc.

The last thing I want you to do is 1 to 3 tasks towards your 30 or 60 days Bold Money Goals. Is it a new program or new service you are offering?

To wrap up, these are just 3 daily things for you to do to get you to reach the income you have set for yourself. Don’t make this harder than it is. These 3 tasks are not difficult.

They may take some guts and they make take some planning but this is just one way you can move yourself forward and reach that Bold Money Goal that you have set for yourself.

Start making a list of people you can contact, possible future clients and how you are going to reach your Bold Money Goal. Keep this list on your desk or by your computer so you can add to it as opportunities arise. You’ll be amazed how this will help you move you and your business further along.

Marketing Failure Or Lack of Consistent Tracking and Tweaking?

Is there anything in the world that does not involve some sense of marketing? While we often think of marketing as a means of promoting our ability to procure a product or service, we do not look at the other means in which we employ marketing. Honestly, we market ourselves in personal and social relationships as well. The main difference, however, is that we will generally not get extremely lax with presenting ourselves to others. When it comes to the business realm, we may sometime flub out marketing strategies which leads to less than the desired results.

In other words, it is not marketing that fails when people are in business. Rather, people fail to market properly and effectively. Marketing is a relatively basic process that can be stripped down to components that can often be repeated, duplicated, and executed. People can lose sight of the proper way to do this and that is where they falter. If you can present yourself from faltering too poorly, you will discover that marketing rarely – if ever – fails.

Marketing will forever remain a three-pronged process. This process will entail developing and presenting a message, tracking how the public responds to the message, and then tweaking it to get the desired result. Yes, this may seem like a lot of legwork is required on the part of the marketer. Perhaps it is a lot of work. But, if you want to succeed in your entrepreneurial ventures, you will need to perform such work in order to ensure you achieve the desired outcome.

It is necessary to point out here that this must become a daily ritual when looking to gain success at marketing. Halfhearted or inconsistent efforts will not yield results. This is where marketing strategies often fail. Inconsistency does not lead to the ability to procure the intended outcome. Simply put, you are not marketing effectively enough in order to ascertain your intended outcome. You need to market on a daily basis, track your results on a daily basis, and then perform the required steps to tweak the program to an effective outcome. There are no two ways around this.

In an attempt to streamline the process, some may cut corners and hope for the best. Unfortunately, such a process does not lay the foundation for getting the best outcome. That is why they soon become frustrated with the results or, more accurately, the non-results. This leads them to quitting and asserting that marketing doesn’t work. That really is not the accurate assessment. In was improper execution that lead to the diminished returns and no a problem with the concept of marketing. Understanding this fact will lead to improved results in an expedient amount of time.

Conversely, if you are willing to do what it takes to succeed with a marketing plan, you can make it work. Put the right effort into the process and you will see results. It is as simple as that. So, never lose sight of the fact that marketing never fails when approached properly. Marketing does not fail, people do! Be honest in your evaluations of your efforts. If you can’t do it, hire professionals assist you in your daily marketing activities.

Daily Forex Market News – Do You Really Need Daily News?

The currency market is particularly sensitive to market news, such as the non-farm payroll data announcement. Volatility during these periods of news announcements is notoriously high, and fortunes are literally made and lost in a short time span of a few minutes.

With these characteristics, it’s no wonder that many retail Forex traders pay extra attention to the latest daily news updates… their trading account depends on it!

Who Are News Traders?

News traders are people who trade exclusively on economic news announcements. Their aim is to make the most profit in the shortest time possible. It’s not unusual to have a market movement of a hundred pips of more, just 5 minutes after the news is announced.

News trading is a highly risky style of Forex trading, and is generally not recommended for novice traders. Amateurs who think news trading is a way to make easy money are often taught an expensive lesson by the market.

What If I Don’t Want To Trade The News?

For those who do not wish to trade the news, they often wonder if they should pay attention to the daily market news at all. In my humble opinion, the answer is generally ‘no’. The fundamental daily news is usually slowly incorporated into the market price, so a competent technical trader will already be able to take into account any unusual changes in price action.

However, there are of course exceptions to this rule of thumb.

While you probably don’t need to pay a lot of attention to the every-day news announcements, there are some economic news data release dates that you should avoid trading in.

These are the same economic news announcements that the news traders trade on. Some examples include the non-farm payroll, ISM manufacturing and FOMC meeting announcements. The high price volatility experienced during these periods are best avoided by most traders… it’s better to keep your capital protected than to risk it on highly risky trades.