Your Marketing Plan is Nothing Without This

How many plans have you been told you need from a banker, or a consultant, or an advisor?  A business plan?  Marketing Plan?  Finance plan?  Have you already done these plans?  Where are they now?  The majority of small business owners will probably say they are sitting in a binder, on a shelf in their office.  

Although I do not discount the importance of knowing the information that goes into each of the plans, they do you no good if they are ignored.  It’s typically not intentional, but the business of the day tends to take priority over a well laid out marketing plan.

That’s why I recommend using a daily marketing plan.  Your daily marketing plan isn’t a 50-page report with graphs and spreadsheets, its a simple 2 or 3 page summary that gets updated daily.  DAILY?  You say?  Yes!  I mean daily.  Let me show you how.

Creating a daily marketing plan is no different than creating a goal sheet or to-do list, because that’s essentially what it is.  A simple report that outlines your marketing goals for the day, the week, the month, and the quarter.  As you accomplish these goals, check them off the list and move onto your next task!  There’s no secret, no magic formula, and no mystery as to how you can track your marketing.

Of course, these goals should be based on what you would like to accomplish based on your business and marketing plan, but you don’t need to refer to the big binder daily, just pull it out every quarter, evaluate your progress, and update your daily marketing plan based on the information in your master plan.  It’s one sure way to ensure you are moving forward and meeting your goals.

Your daily marketing plan should be stapled together and left on your desk where you see it, review it, and touch it daily.  Have a random thought you want to explore but you’re too busy?  Mark it down in your daily marketing plan so you can refer back to it later.  The beauty of this plan is it is your plan, written for you as a guide.  Not written in “Banker” talk, not written in “Advertising” garble, but in your own words, by you, and for you.

As I’ve said before many tines, sometimes the best solutions are the simplest ones.  I hope this tip helps you to track your marketing in a fast, simple and convenient way, which will result in a bigger bottom line for you and your company!