Lack of Focus – Is Your Online Marketing Wearing Its Underwear As a Hat?

If I was to make an analogy between marketing and dressing up, I would have to say that a lot of marketers get out of their house with their clothing out of order: underwear on their heads, shirts not tucked in on one side and wearing a high heel shoe on one foot (with open toes and undone toenails) and cowboy boots on the other.

Before you throw stones at me, remember that I m a marketer too and I make this analogy only to say one thing: Your biggest enemy as you build your online business (and in your life really) is lack of Focus. When you got started in your marketing plan, you (hopefully) laid out a strategy that used 1 or 2 marketing forms, partly because that was all you knew, but also partly because you were limited on time and needed to narrow down the strategy that most appealed to you, was time or cost effective.

As you experience success with one strategy, ideally you would add a second marketing form and layer it seamlessly on the first form just as you would a dress (or pants) on top of your underwear. Now, the mistake that most marketers make is this: as they acquire new skills and learn new strategies, they throw all these new strategies in their marketing shopping cart and want to apply them all at once with little focus and very limited result. Their daily marketing plan (if they still have one) is no longer the initial, streamlined, clear-cut plan with a well defined focus but a confused, disorganized, jumbled up plan with multiple strategies, numerous tools that do not link to one another to form a consistent, clear web that allows them to be everywhere like the top marketers are.

To continue with my analogy, if you are one of them (it is OK, I was here too at some point); you now have all your clothes on but they are not in the right order and you do not present well, you feel weird (with an underwear on the head who would not), encumbered ( hard to walk in unmatching shoes with heels of different heights) and tired (you are carrying a way too heavy suitcase going to the beach…relax you are self employed, no need for the suitcase and suit and high heels…all you need is your laptop & a phone). So, what can you do now that you have a clear picture of the damage that lack focus can bring in your business and life?

Here are a few tips:
1. Go back to the drawing board, listen to yourself, identify the strategy that you are most comfortable with (& that you can afford in terms of cost and time) and laser focus on learning and using that skill daily.
2. Put forth on a consistent and daily basis lead generating activities using that strategy. Do so passionately, wholeheartedly and block out any distractions.
3. Once you master that strategy (and your results will tell you if you have mastered or not), go back to the drawing board and add another one and layer these two strategies up in a coherent and coordinated manner.
4. Do not clog up your schedule to the point that you neglect your other money making activities (talking to your prospects, coaching your team…).
5. Make time in your schedule to recreate (exercise, time with family) and to work on your mindset.

Remember, every strategy works if you master it, work it and teach it. Do not be the jack of all trades and the master of none. And also if a constant drip of water can carve through solid rock; how much more will a consistent, focused, wholehearted daily marketing strategy bring in hoards of targeted leads.